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Using the Internet Strategically

Real Life Strategic Uses of APC Networks from the Late 1990s

By supporting and defending civil society access to information and communication tools and skills, APC has been an integral partner in global efforts for social, economic and ecological justice. To show you how people are using APC networks to get their work done, we’ve collected a selection of real-life examples. Some are small grassroots labour-of-love volunteer initiatives, others are more large-scale well-resourced undertakings.

These stories span the globe and demonstrate how information and communication technologies can be applied in different spheres of civil society activity. You’ll see that there’s not one exclusive approach for everyone, and that often a mix of traditional communication methods and new technologies are needed. APC networks let user needs and realities guide the strategy...

Please share your own experiences with us. We would be happy to highlight them here!


Sexual Harassment Legislation Victory for Women in India
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Without means of support, those without full Internet access can be at a great disadvantage in their campaigning for social change. This example shows effective ways around this obstacle...

Sakshi, an NGO advocating for women's rights in India, has been lobbying for legislation to protect women from sexual harassment. To bolster their efforts and to have access to the work done by women's organisations elsewhere, they requested support from members of the APC Women's Networking Support Programme. APC women were able to undertake WWW research for Sakshi to help them build their case. Also, the Programme publicised the work of Sakshi on various mailing lists, with the caution that anyone wishing to support Sakshi's work be considerate of their limited online capacity: "Please be aware that the SAKSHI organisation is hanging on the end of a very high-cost e-mail linkup that is not Internet. While they welcome your constructive input and queries, please do not begin sending lengthy documents to them without first making sure with them that they are willing to receive what you wish to send." Women fully online were able to play a vital bridging role in helping Sakshi succeed in having landmark sexual harassment legislation passed in India in 1997. In Sakshi's own words: "In view of the increase of cases reported on sexual harassment of women, the Supreme Court of India, on a writ filed by women's NGOs, has laid down guidelines to obviate such harassment at places of work, and at other institutions including universities, hospitals and other professional bodies... Most significant, the Supreme Court has brought sexual harassment within the purview of human rights violations."

APC Women's Programme: http://www.gn.apc.org/apcwomen


War-Time Communication Links in Yugoslavia
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This example highlights the very personal nature of the simple but crucial communication systems that can spring up in times of political conflict…

APC member network, ZaMir (for peace), is an electronic mail network in former Yugoslavia dedicated to helping peace-oriented people and groups, humanitarian organisations, NGOs and the independent media to improve their communication opportunities both locally and internationally. As a result of the war destroying much of the communications infrastructure in the countries involved, ZaMir emerged as a way to rescue the human connection among people separated by war borders, enabling them to reach each other and to join efforts for peace.

One of the essential services that was offered at the height of the conflict was the Letters Service. Refugees who had no computer, both those within the former Yugoslavia and those who had gone to other countries, used the Letters Service to send and receive messages from relatives and friends locally and all over the world. People without e-mail access could bring their letters to the volunteers, working out of community e-mail centres or from their homes, who would type them in and transmit them to other volunteers at the receiving end who would then print them out and pass them on via postal mail, hand-delivery and more rarely, fax. Letters could be sent overnight from Zagreb to Belgrade and from Belgrade to Zagreb. Within 24 hours letters were sent and received to and from any other network in the world. These volunteers provided a simple, user-friendly interface between electronic-mail and paper-mail, despite the chaos of war around them.

ZaMir: Peace Network http://www.zamir.net


Giving Saharan Refugees a Voice
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The movement for Saharan independence would be impossible without the local and international communication opportunities made possible by a volunteer-run and supported radio and computer network...

When the Western Saharans declared independence from Spain in 1975, Morocco invaded and won. Most of the Saharans fled, seeking refuge in neighbouring countries. Morocco now occupies the majority of the territory, and has built a series of defensive walls to keep the Saharans out of their own country. People are forced to live as refugees in South Western Algeria, where they established their tent camps in one of the most inhospitable deserts in the world and have been living in extreme hardship.

Without reliable means of communication and the ability to share information, the refugees also cannot prepare for or participate in the upcoming referendum on independence from Morocco. For example, negotiations regarding eligibility to vote are taking place that are critical to the validity of the referendum for the refugees: the Moroccans want to include the thousands of new settlers they have introduced since the occupation, and the Saharans insist that the Spanish census of the inhabitants in 1975 should be used.

Through a joint initiative between local Saharan leaders and EusNet (Basque member of the IPANEX network collective), a communication project has been successfully launched. With remote technical support from GreenNet (UK APC member) a combination of ham and short wave radio, transmitters, basic broadcasting stations, walkie-talkies, antennas, modems, computers, cables, solar-powered and electrical generators, batteries and rechargers, were intricately connected in a variety of configurations to create a functioning communications network. To help refugees use the network, a group of young Saharans working from within the refugee camps in the southern part of Algeria formed the Saharan Association for Communication (ASC). Day-to-day technical support is provided by EusNet (Basque Country).

As a result, the Saharan refugees now communicate with the world, and equally importantly, amongst themselves. They are able to work with international groups who support their cause, as well as collaborate on local initiatives. Active users of the network currently include women's rights groups, an association of families of Saharan political prisoners, and the COSAR campaign that works to ensure accurate information, reporting and lobbying for the Saharan perspective in the Referendum.

TIRISNET: http://www.tirisnet.org
EusNet: http://www.eusnet.org
IPANEX: http://www.ipanex.apc.org
GreenNet: http://www.gn.apc.org


Canadian Women Working for Justice
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All sorts of organisations, coalitions and people working together on a common cause use APC's private conferences as secure, shared workspaces...

Every year the Canadian federal Minister of Justice hosts a consultation with sixty delegates from equality-seeking women's groups across Canada. The delegates are invited to convene for two days in Ottawa to hammer out their views on the government's policies to end violence against women, which are then presented to the Minister on the third day. In 1995, the Minister offered to computer link several of the groups so that they could carry out preparations electronically in advance of the annual face to face meeting. Now that they are linked electronically, these groups have increased their ability to plan, discuss and prepare throughout the year and are therefore in a better position to use the consultation time with the Minister. They are doing this pre-consultation in a private Web Networks conference linked to a mailing list, where they have more time and space to share information about local happenings and to prepare policy recommendations before arriving in Ottawa.

Web Networks: http://www.web.net & http://community.web.net


EcoNews Africa: Supporting Maasai Land Claims
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This example shows how an organisation can use the Internet to bring attention to the cause of people that aren't even online…

The Maasai people in Tanzania are losing their land. In some areas their pastures are given away to commercial farming enterprises, in others they are pushed out by development projects, mining, tourism or conservation interests. Since most of them are illiterate their voices are not easily heard by planners, policy makers and donors. EcoNews Africa used APC networks to highlight the plight of a Maasai community that was threatened with eviction by a General Management Plan written for the community by the Ngorongoro Conservation Area Authority. Through APC conferences and the EcoNews Africa WWW site, the Maasai were able to express their lack of participation in the whole process, their fears and what they proposed to do. The story drew a lot of attention, especially from donors and concerned individuals who began asking questions, which initiated a public debate on the issue. The Maasai, on learning of the attention to their situation, expressed that they were happy to be part of a larger global community that was watching, concerned and taking action. EcoNews Africa is an NGO coalition that analyses global environment and development issues from an African perspective and reports on local, national, and regional activities that contribute to global solutions.

EcoNews Africa: http://www.web.net/~econews/index.html


Helping Hungarian NGOs Define Their Rights
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This example illustrates a strategy that combines the use of off-line software tools and an online private discussion area for information dissemination, which then dovetail with a face-to-face lobbying campaign...

More and more NGOs have been springing up in Hungary in recent years, now that they can be freely constituted. To curb this growth, the government has proposed a new law that would limit and more closely control NGO operations, which now threatens their existence. Hungary is not a big country, but roads are bad, travel costs are high and the people working in the NGO sector don't have a lot of money to spare. Most of those affected by the proposed legislation can't afford the time or money needed to build a counter strategy face-to-face. However, more than 200 NGOs are members of the Green Spider network. To defend their interests, they have been collaborating electronically in a private conference. Using some of the participants' strategic contacts among parliamentary bodies and political parties, members of the discussion have been able to see drafts of the legislation and share vital news, to plan their response. Most of the Green Spider NGOs use off-line tools for interacting online, to save on phone costs. (This means they quickly connect to their local system, pick up their messages, then disconnect and prepare all responses and new messages while disconnected.) Without this shared strategy space, the NGOs would have already lost the battle. Not only have they been able to prevent the legislation from being passed so far, they have also developed strong and effective means for online collaboration in the face of future challenges.

Green Spider: http://www.zpok.hu


Ensuring Freedom of Expression for Journalists World-wide
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Urgent action mailing lists offer a simple means for mobilising rapid global response...

Nearly 2,000 attacks on freedom of expression are reported each year, including arrests, censorship, and violence directed at journalists, writers, and media outlets. In recent years, over 70 journalists and writers have been killed annually on average. In 1992, the International Freedom of Expression eXchange (IFEX) was established in Toronto, Canada to assist international campaigns for human rights by supplying accurate and timely information regarding attacks on writers and journalists, and on the use of censorship and press laws to limit freedom of expression. The primary method of transmitting information is electronic mail. This allows groups in distant locations to send messages at a fraction of the cost of phone calls or faxes. With support from Web Networks, IFEX has set up a series of mailing lists on APC for instantly sending out action alerts to specific regions. Whenever there is a serious threat to freedom of expression, the Action Alert Network disseminates detailed information on the case via e-mail to participating organisations and individuals, which, in turn, mount international protests from their own regions. The Network carries an average of 80 Alerts each month. Alerts, which are translated into French and Spanish are also posted to APC conferences. IFEX also runs a WWW-based information service at http://www.ifex.org.


Voting for Change: The Colombian People's Mandate for Peace, Life and Liberty
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This example shows how a carefully orchestrated online campaign supported a national peace initiative...

The People's Mandate for Peace, Life and Liberty is a civil society initiative in response to the extreme violence that has shaken Colombia. The non-partisan Mandate came together to mobilise Colombians to demonstrate their commitment to non-violence and peace using the October 26, 1997 elections of mayors, governors, council members and municipal officials as a platform. Special peace ballots were created and distributed with the regular election ballot that voters could deposit to show their support for the Mandate.

Colnodo, APC member network in Colombia, worked with coalitions such as "Indepaz" and "Redepaz" to support this effort. Starting in September, Colnodo co-ordinated a multifaceted online strategy to coincide with face-to-face events:

  • all relevant information was posted to a Web site set up exclusively for the peace campaign, http://www.colnodo.apc.org/colombiapaz
  • an e-mail discussion list was launched that brought together over 180 people, Colombian and non-Colombian
  • a conference was created to serve as a permanent archive of all the messages that were sent to the list
  • an online voting booth was set up

Colnodo contacted webmasters at organisations such as the National Coffee Growers Federation of Colombia, the National Association of Municipalities and to Internet service providers such as Colomsat and Latinonet, asking them make a link to the Mandate site from their homepages. Managers of popular Colombian web sites - culture, municipal news and current events, football teams, radio stations, etc. - were also contacted. The distribution gathered its own momentum and soon more web sites had set up links of their own accord and the Mandate was publicised among web sites on human rights, schools, radio stations and on other APC networks. Colnodo also played an information facilitation role by forwarding information from the Web site to the mailing list so as not to exclude anyone lacking full Internet access.

The Mandate resulted in 8,102,354 votes for peace out of an eligible population of 20,496,366, or 39.53%. To continue to support the process of strengthening peace in Colombian civil society, Colnodo is keeping the communication lines alive by distributing news and facilitating information exchange via the mailing list. Subscriptions are available by going to: http://www.colnodo.apc.org/info/listas.html under the name "Colombia Iniciativas por La Paz"


ModemMujer: Women Networking Women in Mexico
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ModemMujer (Modem Woman) has developed a multimedia strategy - WWW, personalised e-mail, mailing lists, radio, meetings, faxes - for information-sharing and women's activism...

In 1995, ModemMujer (Modem Woman) was created as a joint initiative of five women's organisations in Mexico City to meet the need of the women's movement in Mexico to better exchange information and to improve information flow between Mexico City and Mexico's outlying states. Throughout the republic, women were succeeding in putting pressure on local governments, gaining presence in local media, and developing alternatives for their local situations, and no one in the capital was hearing about it. During the UN World Conference on Women, ModemMujer identified key women's NGOs or individuals with e-mail access in different regions and transmitted information from the UN conference to these women, who in turn sent it out via fax, radio, press, and other means. There was a three-woman team covering events in the NGO and official conferences in China who sent back not only news about the events in Spanish, but also editorials and personal accounts of the excitement of being there. The team also received information from all over Mexico to apply pressure at the right points in Beijing, and were even able to get information to the official Mexican delegation's NGO representatives. In the Mexican NGO evaluation of the UNWCW, ModemMujer was personally thanked for their tremendous work, and they were endorsed as the official communicators for ongoing NGO follow-up. The ModemMujer experience demonstrated how well electronic communication can fit into a wider communication strategy, enhancing existing communication tools such as radio, meetings, faxes and traditional press work.

ModemMujer co-ordinates an APC conference, a mailing list and are just putting up a web page -- sending out news of the women's movement, action alerts, events, papers, etc. They scan other conferences and information sources and re-post so that Mexican women can be aware of issues affecting women in the region. MM also uses personal e-mail contact, letting women know what's new in their conference, and offering to send documents via e-mail if anyone has trouble accessing conferences. They invite women to ask for help if they have trouble accessing information, and offer basic support or refer user problems to the provider network, LaNeta. This unique element of personalised communication has helped women feel more connected and interested, and has encouraged greater participation.

ModemMujer In Action: Women's Reproductive Health Tribunal On May 28, International Day of Action for Women's Health, the Mexico City Women's Health Network held a public tribunal in defence of women's reproductive health, where, for the first time in Mexican history, individual women collectively filed suit against the Mexican State's health care apparatus. Charges of involuntary sterilisation and grievous medical malpractice resulting in child or maternal death were heard by a jury of experts in human rights and reproductive health, a packed auditorium, and in APC conferences across Latin America. The search for claimants and publicity of the event began in local LaNeta conferences and, in April, via a simple Tribunal web site. As the individual cases and determinations were heard, ModemMujer posted analysis and results in APC conferences and to a mailing list of women activists. ModemMujer received responses from all over Latin America reporting further dissemination of the Tribunal initiative in other media and interest in reproducing this creative and informative style of protest elsewhere. As a result of this response, women's health organisations in Mexico learned of on-line counterparts in Latin America and the creation of a Spanish electronic forum to share information and activities on women's reproductive health throughout Mexico and Latin America is in the final planning stages.

LaNeta: http://www.laneta.apc.org


Online Labour Campaign: Liverpool Dockers
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Bringing attention to a local cause, often requires joining forces with similar initiatives globally first...

The Liverpool dockers have fought for job reinstatement since September 1995 when they were fired by Mersey Docks and Harbour Company for refusing to cross a picket line. Men with 30 years' experience were immediately replaced by scabs recruited through casual labour agencies. The dockers' principled stand defied UK employment laws and their union withheld official backing. Initial attempts to win industrial solidarity from fellow workers on Merseyside were unsuccessful.

The Liverpool men and their families turned to dockworkers around the world, who face similar threats of casual labour, deregulation, and privatisation. In seeking an international boycott of Mersey Docks, the dockers needed to make contacts and keep them informed during long periods of media silence. GreenNet offered a free website, and LabourNet supplied on-the-spot reports from Liverpool which were relayed through APC conferences. GreenNet's independence allowed the dockers to present their case despite the inevitable conflict with the official structures of the Transport and General Workers Union.

In January 1997, when dockers in 27 countries took solidarity action, the site was widely recognised as a unique source of news, photographs, and discussion linking workers from many industries, who speak different languages but face similar problems. The Liverpool dockers were recently given a computer and use it daily for e-mail and research while preparing their next international action.

Dockworkers Campaign Site: http://www.labournet.org.uk/docks2/other/dockhome.html
GreenNet: http://www.gn.apc.org

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